Storytelling
New narratives for a good life in a healthy world.
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Change of perspective
In a sustainable world, we grow beyond ourselves.
Change of perspective
People and their organizations can surpass themselves.
The climate is heating up, animal and plant species are dying out. The greatest consequences are borne by those people who are least responsible for them. The solutions are clear: sufficiency, renewable instead of fossil fuels, circular economy and zero waste, restoration of ecosystems, sufficiency.
However, despite increasing awareness, we humans find it difficult to change. Business models, lifestyles and systems are often too closely interwoven with unsustainable behavior. In the false belief that sustainable transformation can only be achieved with human regression, we remain in a damage control mode that is neither helpful nor satisfying.
We need a change of perspective. The courage to think and act beyond existing boundaries, the courage to face up to the bigger picture. With imagination, conviction and compassion, we can create a world that is good for people and the environment. This is not only the best way, but the only way.
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Sustainable behavioral change
Smart behavioral design for a better quality of life.
Individual behavior change
Sustainable behavior brings quality of life if the environment is designed in a smart way.
Today, many people do not behave sustainably. We are usually quick to dismiss this as irrational or immoral. However, our world is often designed in such a way that it promotes unsustainable behavior or even punishes sustainable behavior.
Not surprisingly, many people believe that sustainable behavior must be accompanied by a loss of quality of life or freedom. Attempts to persuade people to adopt sustainable behavior often lead to resistance.
How can this be changed? Do we need incentives, information, sanctions or are simple nudges enough? Using insights and methods from behavioral economics, we analyze the reasons behind unsustainable behavior and develop and test measures. Intrinsic motivation is the goal, because only joyful sustainability is sustainable.
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Sustainable transformation
With courage, foresight and cooperation towards a sustainable organization.
Cooperation in organizations
Sustainable transformation creates value for organizations if approached with courage.
Cooperation in organizations
Sustainable transformation creates value for organizations if approached with courage.
Companies, educational institutions, the public sector: many organizations struggle with sustainable transformation. The business model often seems closely tied to a non-sustainable world and attitudes such as “it’s too expensive” or “it’s worth waiting” prevent ambitious development.
Experience shows: It almost always pays to tackle things early and decidedly. Successful organizations manage to serve not only the environment but also employees and customers through sustainable transformation.
Based on behavioural economic analyses, we find out where the levers and obstacles to sustainable transformation lie in organizations. Cooperation is the goal. Change is only sustainble if people are motivated to be a part.
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Narrative Switches
New stories show how the well-being of the planet, animals and people can go hand in hand.
Stories change the world.
But what is actually said about sustainability? Loss, sacrifice, costs, unfairness or technology dependency characterize today’s narrative. No wonder people or organizations do not want to embark on a path that leads to actual change.
However, countless stories show that genuine sustainability goes hand in hand with quality of life and successful business. It makes people competent and self-determined, opens up new life and work models, new business models and fields. But these stories are told too little.
The more we talk about the potentials of a sustainable world, the more we believe in a good future and the bigger steps we dare to take. Tsuku searches for stories that inspire sustainable transformation.
Our playing field
In a sustainable world, everything behaves differently.
Playground
In a sustainable world, everything works differently.
Homes
Work
Laws
Time
Food
Consumer goods
Knowledge
Space
Mobility
Sharing
Nature
Money
Our projects
For companies, society and the public sector.
Selected Tsuku projects
We support our clients in the areas of society + education, business, politics + administration
Whether in companies, public and private spaces or policy design – if it has to do with sustainability and behavior, we can contribute We work with a variety of behavioral economics methods: individual behavior change, sustainable organizational transformation and storytelling. Based on your needs and possibilities, we develop the most promising approach.
Tell us about your concerns over a virtual or analog coffee – we look forward to getting to know you.
Resilient food systems - with this ambitious vision, we are working with Swiss Re on global sustainable gastronomy.
What is the relationship between artistic freedom and sustainability? One of the important questions on the way to sustainable art institutions.
How much can a restaurant's footprint be reduced if everyone pulls together? According to the project with various Zurich restaurants: quite a lot.
Over 30% Switzerland's carbon footprint comes from houses. Together with the Canton of Zurich Building Department, we are tackling the issue.
How do we design a sustainable art academy? We are supporting the Zurich University of the Arts in this process.
Thanks to the support of the Mercator Foundation Switzerland, we are able to carry out the Stories for Future project - with new stories for the narrative switch.
Between international research competition and sustainable transformation: which stories show the way forward at the University of Zurich?
The city of Zurich is undergoing a sustainable transformation. Stories for Zurich show what works.
In collaboration with people from EFPSA, the European organization of psychology students, we are experimenting with the narrative switch in a transnational pilot project.
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Resilient food systems – with this ambitious vision, we are working with Swiss Re on global sustainable gastronomy.
What is the relationship between artistic freedom and sustainability? One of the important questions on the way to sustainable art institutions.
How much can restaurant reduce their footprint if everyone pulls together? According to the project with various Zurich restaurants: quite a lot.
Over 30% of the CO2 in Switzerland comes from houses. Together with the Canton of Zurich Building Department, we are tackling the issue.
What is a sustainable art academy? We are supporting the Zurich University of the Arts in this process.
Thanks to the support of the Mercator Foundation Switzerland, we are able to carry out the Stories for Future project – with new stories for the narrative switch.
Between international research competition and sustainable transformation: which stories show the way forward at the University of Zurich?
The city of Zurich is undergoing a sustainable transformation. Stories for Zurich showcase what works.
In collaboration with people from EFPSA, the European organization of psychology students, we are experimenting with the narrative switch in a transnational pilot project.
About us
At the interface between ecology and behavioral economics.
The people behind Tsuku
We look forward to meeting you in person.
Gabi Hildesheimer is a biologist, sustainability expert and co-founder of Tsuku.
What is a sustainable world? What are the most urgent challenges? Which solutions are sustainable and which are not?
Moritz Jäger is a psychologist, behavioral economist and co-founder of Tsuku.
Why do people (not) behave sustainably? Why do our systems and organizations motivate unsustainable behavior? How do systems work in a sustainable world?
Dimitris Parperis designs our websites. Lorenz Jäger is our expert for everything to do with language and text. In all our work, we rely on a broad network from science, business, art and politics.
We are looking for new people
Vacancies
Tsuku is looking for new people.
Are you passionate about sustainability in your field? Are you, for example, a bartender, activist, bike courier, journalist, engineer or similar?
Or do you have experience with sustainable consulting projects? Are you, for example, a management consultant, environmental scientist, behavioral economist or environmental psychologist?
Together with motivated people, we would like to develop new ideas and create new projects. Full partnership, internships or project cooperation – we can imagine many forms of coopertation.
Our philosophy reflects our idea of sustainability: no unsustainable growth, freedom to design our work style, and the luxury of saying no to projects that are not convincing. That is more important to us than earning a lot.
Briefly tell us who you are, what you would like to do, what you are good at and what you would like to know from us. We look forward to getting to know you.
We are currently looking for people with a passion for storytelling, design and (social) media for our various Stories for Future projects.
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Tsuku Ltd.
Bergheimstrasse 6
8032 Zurich
gabiundmoritz@tsuku.ch